South Dakota May Not Have Fully Thought Through Their New Anti-Drug Slogan:  “Meth.  We’re On It”

South Dakota just unveiled a brand new anti-meth campaign.  And the slogan they chose is getting some attention because . . . well . . .

The slogan is:  “Meth.  We’re on it.”

According to the Sioux Falls Argus Leader what they MEAN is that they’re on top of the problem and taking care of it.  But plenty of people on social media are interpreting the slogan more literally. As if it’s saying that everyone in South Dakota is on meth.

Kristi Noem, the governor of South Dakota, says she doesn’t mind that people are making fun of the accidental double meaning on social media. Accidental…. How on earth do you miss that one?

She says the goal of the campaign was to raise awareness about South Dakota’s meth problem and that’s DEFINITELY happening.  I mean, if it wasn’t for that slogan, right now I can guarantee I wouldn’t be talking about it. 

Let’s hope that the South Dakota tourism board does better. “South Dakota, when Colorado isn’t enough for you any more”, or “South Dakota, Just one visit and you’ll be hooked.” Those would be bad choices right there.